Community Radio and Development/sisi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. (UNESCO 2002), can reach a large number of poor people because it is affordable and uses little electricity which is low supply in many countries and barely affordable for many poor. It gives a voice to the community they serve with programmes in local languages, respecting local culture, traditions and interests. And it facilitates dialogue within the community; while on a national level it encourages diversity, creativity and citizens’ participation in democratic processes. Community Radio provides a counterbalance to the increasing globalization and commercialization of media as most TV and radio stations, including public stations, are concentrated in urban areas.

In the more remote, rural areas, Community Radio stations are often the only media available, where they are listened to by large parts of the population. Community Radio stations fill the gap left by national and commercial media, and reach local audiences the national media ignore. They fulfill the role of public broadcaster, informing the public at a local level, and representing their views. In this way, they give a voice to the voiceless, enabling people to speak and make their opinions, grievances and ideas known to those who have the power to make decisions.Community radio is confined to a small geographical area. It depends on low power transmission covering not more than 20-30 km. radius. It serves a community which uses common resources for livelihood, has common development issues and concerns, which are relatively localized, nevertheless connected to national and regional development goals.

Community radio is a vibrant community broadcasting system to enhance pluralism and diversity. It is a truly people’s radio that perceives listeners not only as receivers and consumers, but also as active citizens and creative producers of media content. This form of radio is fully consistent with the letter and spirit of the Milan Declaration on Communications media have a responsibility to help sustain the diversity of the World’s cultures and languages and that they should be supported through legislative, administrative and financial measures. Community radio is distinguished by three essential principles. Non profit making, community ownership and management and community participation. 

Community radio is also characteristics by its limited local reach, low power transmission and programming content that reflects the educational developmental and socio-cultural needs of the specific community it serves. For the purpose of community radio, a community is defined as a non-sectarian group of individuals who are traditionally bound and share a common socio-economic and cultural interest.

Agriculture being one of the major activity in rural areas, has always been a highly knowledge-intensive sector requiring continuous information flow. Farmers’ quest for authentic, credible and usable information both from established systems and traditional practices is ever increasing in this fluctuating global environment, to operate efficiently and compete economically. The rapid changes happening around with WTO/globalization, uncontrolled urbanization, uncertainty in climate change, discerning consumer segment and continued farm crisis emphasize the importance of timely, appropriate and need based information and knowledge to meet myriad developmental challenges.

Effective extension, education and communication services are probably some of the key strategies for sustaining agricultural growth, strengthening food security and combating hunger and malnutrition. However, diverse socio-cultural backgrounds, linguistic barriers, geographical remoteness and differential incentives make the task of information dissemination challenging. Agricultural extension is the vehicle or system for delivering useful information to farmers and assisting those farmers to develop requisite knowledge, skills and attitudes to make use of this information or technology effectively. In recent times advances in Information and Communication Technologies (ICTs) are revolutionizing agriculture extension by offering various technological options such as television, internet, mobile, telephone etc.


Among the three main categories of mass communication tools for agricultural extension such as radio, television and print media, the importance of radio for agricultural extension cannot be denied. Radio is a powerful communication tool; this form of participatory communication has proved to be very successful as a tool for social and economic development at grass root level. The local community needs which are often neglected by the mainstream media could be adequately addressed by community radio, even farmer to farmer extension can be easily made possible through adequate capacity building.

Experience with community radio has shown the potential for agricultural extension to benefit from both the reach and the relevance that local broadcasting can achieve through participatory communication approaches. Extension workers use radio for communicating information on new methods & techniques, giving timely information about the control of crop pests & diseases, weather, market news, etc. For this purpose, talks, group discussions, folksongs, dialogues & dramas are usually organised.

Radio initiatives as part of broader communication for development strategies have been used by various international agencies like UNESCO, UNICEF and FAO of the United Nations since 1960’s. The FAO developed the Strategic Extension Campaign (SEC) methodology in many countries of Africa, Asia and Latin America in order to support the local extension workers.


- Special thanks to Arpita Sharma

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Faida za UFM redio kwa jamii ya Uvinza

Jamii ya Wilaya mpya ya Uvinza itafaidika na mengi zaidi ya kusambazia ujumbe kwa ujio kwa redio ya jamii - Uvinza FM Community Radio (UFM) , zifuatavyo ni baadhi tu ya faida :-

• UFM itawapa sauti wakazi wa Uvinza hasa wazee na kundi la watu wenye hali ya chini ambao hawawezi kufikia vyombo vingine vya habari kupitia malumbano na kubadilishana mawazo ili kutoa hoja mbali mbali kwa kutumia lugha wanayoifahamu.
• Jamii yote kujihusisha na miradi ya maendeleo kwa faida ya wote
• Kupata elimu za stadi za maisha, ujasiriamali na habari ya mambo yanayoendelea duniani kote
• Kupata elimu ya afya na mazingira
• Kupata elimu ya ujana kwa vijana wote na kudumisha mila na desturi
• Burudani tofauti kuzingatia watu wa rika zote

Kwa ujumla UFM redio itakua kama chanjo ya itakayoweza kupunguza magonjwa yanayozuilika, jawabu rahisi la kufikia malengo ya maendeleo, kuilinda Uvinza yetu tete isimong'onyoke kabisa, kufurahia na kutukuza mila na desturi zetu wana kimalampamba, kwa hiyo basi tutasema bai bai kwa maadui watatu wakubwa - magonjwa, umaskini na ujinga!

PAMOJA TUNAWEZA kuifufua Uvinza yetu!

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DONATION FLYER

Uvinza FM Community Radio

 DONATION PLEA

Currently there is no local radio or TV station in Uvinza and the rest of Uvinza District which has unique characteristics socio economic backwardness. Its culture is predominantly peasant agriculture and animal husbandry is recently migrated into the area. Uvinza FM (UFM) Community Radio will be launched soon to change mindsets that retard social and economic behavior change.

Please consider making a donation to the UFM Community Radio to achieve the Millennium Development Goals (MDGs), UNESCO Universal Declaration on Culture Diversity, Global Climate Change Awareness Effort and Poverty Reduction Strategy (PRS) through media advocacy and mitigating effort.

With your donation UFM Community Radio will be able to provide broadcasting services that reflect the needs of the people in the community, including cultural, religious, sports and demographic needs; empower women, men, youth and other marginalized groups to take part in socio economic. sports and cultural development activities; provide programmes that inform community about issues pertaining to health, education and entertainment; provide programming that is participatory in its dealing with   community issues which are not normally covered by other content services providers covering the same area; promote national unity, peace, tranquility, social stability, transparency and cultural identity.

Please become an active participant in UFM Community Radio to enrich your ancestors’ memories, brothers and sisters and the whole of Uvinza District to be as the ‘NEW’ as it is supposed to be.

Any questions please contact uvinzafm@gmail.com

DONATE TO UFM COMMUNITY RADIO

Please complete this form and return to the email above or at 
P.O.Box 79492,Dar es Salaam, Tanzania with 
Uvinza FM Community Radio as Addressee.

I would like to support UFM Community Radio with a gift of:

1TZS 15,000 1TZS 25,000 1TZS 50,000 1TZS 100,000 
Other amount (€/£/$/TZS)__________________________

Title _____ Surname ___________________First Name ____________________

Address ____________________ Phone #/email __________________________

Please choose one of the following 3 ways to pay:

1.   Cheque made payable to: Uvinza FM Community Radio

2.  Mobile: M-PESA(0767 571303),AIRTEL MONEY(0788 571303),TIGO PESA(0713 571303)

3.  Direct to UFM Community Radio or any other form (please specify)

*Depending on the number of payments or amount of donation made;

You will be guaranteed the membership to the radio including various

complementary i.e. special appearances, interviews,

and promotional items like T-shirts.

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Airtel yashirikiana na UNESCO kuanzisha Radio za j...

Airtel yashirikiana na UNESCO kuanzisha Radio za j...:
Airtel yashirikiana na UNESCO kuanzisha Radio za jamii Nchini:

Kampuni ya simu za mkononi ya Airtel kwa kushirikiana na UNESCO
wamejiunga kuendeleza sekta ya mawasiliano nchini na kuhakikisha
huduma za mawasiliano ya radio zinawafikia wananchi wengi hasa wale
wanaoishi kwenye maeneo ya vijiji zinavyokumbwa na changamoto
nyingi za kijamii pamoja na kukosekana kwa huduma za radio.
Airtel na UNESCO kwa kutambua umuhimu wa mawasiliano katika karne hii
ya 21 na katika kuhakikisha jamii inapata habari za uchumi, siasa na
za kijamii ambazo ndizo nyenzo muhimu kwa maendeleo ya jamii yeyote
duniani wameonelea ni vyema kwa kushirikiana na jamii husika kuanzisha
radio za jamii (community Radios) ili kutoa nafasi kwa wananchi kupata
elimu mbalimbali kwa kupitia Radio hizi zitakazoenea nchini kote.
Lengo kubwa la kuanzisha radio hizo ni kwasababu maeneo mengi yamekosa
huduma hizi muhimu za mawasilino na hivyo kujikuta kuwa kwenye mifumo
duni ya kijamii kama vile ukiketwaji wa wanawake, elimu duni, imani
za kishirikina, Umaskini , unyanyasaji wa kijinsia, kuenea kwa kasi
kwa ugonjwa wa ukimwi na matatizo mengine mengi.
Akiongea wakati walipotembelea Radio iliyopo Ololosokwani msimamizi wa
mradi na Afisa uhusiano wa Airtel bi Jane Matinde alisema, “Airtel
tunajisikia furaha kuwafikia wananchi na wateja wetu kwa kupitia
mtandao wetu uliompana zaidi,
tunaamini kwa kupitia radio hizi elimu itatolewa kwa jamii,
upatikanaji wa habari za kiuchumi na biashara kutawezesha kuboresha
shughulili za kiuchumi katika maeneo husika na nchi kwa ujumla, pia
radio hizi zitawapa wakazi kufahamu hali ya kisiasa nchini na kupata
habari mbalimbali za ndani na nje ya nchi tofauti na ilivyo sasa.
Airtel tunawajali sana na ndio maana ndio mtandao pekee unaopatikana
hapa kijijini Ololosokwani , na leo hii pia bado tumepiga hatua
nyingine kwa kushirikiana na wenzetu wa UNESCO kufikisha huduma ya
radio pekee ya Tanzania kijinini hapa ambayo masafa yake yatasikika
hadi vijiji vya jirani”
Airtel tunaendelea kutimiza dhamira yetu kwa kushirikiana na serikali
ya jamuhuri ya muungano chini ya wizara husika kuhakikisha tunachangia
katika kufikisha huduma hii muhimu kwa watanzania na kuleta mabadiliko
ya kiuchumi na kijamiii katika maeneo yanayoonekana ni duni na ambayo
hayajafikiwa.
Naye Afisa mradi wa habari na mawasiliano UNESCO Yusuph Al Amin
alisema” mradi wa radio hapa kijiji cha Ololosokwani utawawezesha
wakazi wa hapa kupata mawasiliano ya karibu na sehemu mbalimbali za
Tanzania, kutawawezesha kujifunza mambo mapya, kutangaza mila na
desturi za kimasai, kuweza kufahama mambo ya utawala bora na kuweza
kuhoji viongozi wao, kupata habari mbalimbali, na pia kuelimisha
wamasai kuendeleza tamaduni zao na maendeleo kwa ujumla.
“Tunawashukuru wenzetu wa Airtel kwa kushirikiana nasi katika
kuuanzisha mradi huu kwa kupitia radio hii tutaweza kufikia vijiji 14
pindi tutakapoanza kurusha matangazo”alisema Bw, Al Amin
Bw Al-Amin pia aliongeza kwa kusema “Pamoja na mradi wa radio pia
tumeweza kuanzisha multimedia center itakayowasaidi wakazi wa kijijini
hapa na shule ya sekondari iliyopokaribu kuweza kutembelea tovuti
mbalimbali na kuweza kupata huduma za internet”
Vile vile tumeanzisha mradi wa kuboresha nyumba zakimasai kuondoa
moshi na kuongeza mwanga na tutajenga nyumba mbili za mfano hivyo
tunategemea wakazi wa hapa watajenga nyumba za makazi zilizo na
kiwango kulinganisha na sasa na mradi mwengine ni wa kuboresha maziwa
ya ngome na nyama na kuweza kutengeneza viwanda vidogo na kutengeneza
jibini na mwisho tunaanzisha mradi wa solar utakao wawezesha wakazi wa
hapa kupata umeme” aliongeza Al Amin
Miradi yote hii imeanzishwa baada ya kuanza mradi wa radio na kuona
maeneo mengine ambayo tunaweza kuyaboresha na kuleta mabadiliko kwa
wakazi wa hapa alimalizia kwa kusema Bw, Al Amin
Akiongea na waandishi wa habari mkazi wa kijiji cha ololoskwani
aliyejitambulisha kwa jina la bi Nekisho Ndoinyo alisema hapa kijijini
kwetu hatuna radio ya Tanzania tuaamini kabisa kwa kuanzishwa radio
hii kutaleta mafanikio makubwa kwa vikundi vya kina mama na wakazi wa
hapa kutangaza biashara zao, tutaweza kupata taarifa mbalimbali ,
tutaweza kutangaza mila yetu ya kimasai, watoto wetu watapata elimu na
kuweza kujua nafasi mbalimbali za shule na kazi, hivyo basi nachukua
fulsa hii kuwahamasisha wanakijiji kushiriki katika vipindi vya radio
pale itakapoanza kurusha matangazo yake, tumefurahi sana kuweza kupata
mawasiliano haya ya radio na tunashukuru sana Airtel na UNESCO kwa
jitihada hizi.
Kwa upande wake mkazi wa kijiji cha ololosokwani bi Kootu Tome
aliongeza kwa kusema tatizo kubwa la kijiji hicho ni mgogoro wa Ardhi
na wawekezaji kuvamia maeneo yao hivyo naamini radio itatoa mwanga kwa
jamii na kuweza kutambua haki yao ya kimsingi.
Mradi huu wa Radio za jamiii unaosimamiwa na UNESCO kwa kushirikiana
na Airtel unategemea kufunguliwa rasmi mwishoni mwa mwenzi Juni kwa
kuzindua kituo cha Radio kilichopo Ololosokwani Arusha. Mikoa mingine
itakayofikishiwa radio za kujamii ni pamoja na Kyela Mbeya, Uvinza
Kigoma, Pemba na maeneo mengi.

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Changia nawewe pia

Kwa uhakika zaidi wadau wameshaaza kujitokeza kusaidia tazama hapa: http://www.mail-archive.com/cr-india@sarai.net/msg01200.html , nawe pia unakaribishwa kwa moyo mkunjufu kuwa sehemu ya ujio huu kwa kuchangia kwa hali na mali, kwa maelezo zaidi tafadhali wasiliana nasi kupitia uvinzafm@gmail.com, - PAMOJA TUNAWEZA!

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Jamii ya Wilaya mpya ya Uvinza kaeni mkao wa kula!

Mambo mazuri yako jikoni yanakuja kwa manufaa ya kila mmoja Kimalampamba! Wana Uvinza jiandaeni kuona ujio mpya wa mipangilio mizima ya maendeleo na kufufua Uvinza yetu...!

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